Icon origami

Logo

The Artificial

During my latest internship, at The Artificial, in Amsterdam, I created my own company logo. This is something everyone does when they join The Artificial.

The logo is a visual representation of who I am and what I stand for in combination with my interpretation of what The Artificials' identity.


Steps:

1. Research

  • Who I am I?
  • What is The Artificial?
  • Group this into Pinterest


2. Sketch

  • Sketch several ideas
  • Try different combinations


3. Design

  • Iteration 1
  • Iteration 2
  • Iteration 3 etc.


4. Ask for feedback at every step



Halfway through my internship I did I midway logo presentation for my colleagues presenting the concept and getting feedback on how to continue.

Date: 03.02.2017
Client: The Artificial
Category: Long internship
Visit: theartificial.com/...

Midway logo presentation:


Internship logo
Internship logo
Internship logo
Internship logo
Internship logo
Internship logo
Internship logo
Internship logo
Internship logo
Internship logo
Internship logo
Internship logo
Internship logo
Internship logo
Internship logo
Internship logo

Conclusion- Midway logo presentation:

The most difficult obstacle with creating this logo was finding the right amount of legibility. Where it started out being too complicated and not legible enough, during my midway logo presentation I received the feedback that now it had become too legible and that the complicity from the concept had been sacrificed too much to make it readable.

I continued making different iterations until I was sastisfied with the final result.

Final result:


Internship logo

Final logo

Internship logo

Final logo - for small usage