During my latest internship, at The Artificial, in Amsterdam, I created my own company logo. This is something everyone does when they join The Artificial.
The logo is a visual representation of who I am and what I stand for in combination with my interpretation of what The Artificials' identity.
4. Ask for feedback at every step
Halfway through my internship I did I midway logo presentation for my colleagues presenting the concept and getting feedback on how to continue.
Conclusion- Midway logo presentation:
The most difficult obstacle with creating this logo was finding the right amount of legibility. Where it started out being too complicated and not legible enough, during my midway logo presentation I received the feedback that now it had become too legible and that the complicity from the concept had been sacrificed too much to make it readable.
I continued making different iterations until I was sastisfied with the final result.